01
Stats & facts
Danso Gordon

"The Placebo Effect Is Real—for a Reason."

If you show up for yourself. Commit. By day 30, you’ll see transformation. You’ll feel it. You'll know you have cracked the code to any self-imposed limitation - and that feeling? Priceless. Read that again.

NOTE: This challenge isn’t for everyone—it’s only for those who are ready to face discomfort, push past doubt, and step into their full potential.

The 30-Day Mindset Challenge Is A Proven Path That Can Radically Shift Your Habits, Beliefs, And Results — In Just 4 Weeks!

“If you’re truly committed to breaking free from limiting thoughts and staying on track toward your goals, the 30-Day Mindset Challenge is for you! If you genuinely commit for 4-weeks, show-up daily, I guarantee you'll have a testimonial. This is not guess-work, it's science...it's biology, it's quantum physics. It's energy. It's the power of you. YOU are the gift you've been waiting for this entire time."
- Danso Gordon, Host/Founder


The mind is stronger than you realize. The placebo effect is real. The nocebo effect is real. Now just imagine you were able to harness that power intentionally...well, you can.

76%

of people feel stuck in their personal lives, experiencing anxiety about their future, being trapped in the same routine, and increased loneliness.

85%

of people worldwide suffer from low self-esteem, which can lead to negative outcomes like violent behavior, school dropout rates, teenage pregnancy, suicide, and low academic achievement.

39%

of millennials are currently experiencing a life crisis, with 64% having already faced one in their lifetime

I want to get my ticket
02
The Challenge
services

What we do

Mindset Reprogramming:
• Learn 4 powerful ways to reprogram your mind.
• Start with intentional visualization of one short-term goal.
• Use a supercharged affirmation method for lasting impact.

Focused Goal:
• Choose one short-term goal you want to achieve in the next 1–5 months.
• Use the 30 days to lock in focus and build momentum.

Daily Motivation & Coaching:
• Get a new video in your inbox every day.
• Step-by-step guidance so you’re never alone on the journey.

Support & Q/A:
• Ask questions in our Facebook group.
• Receive direct answers and support from me.

Bonus
• Discover the science of auto-hypnosis with a practical example to use during the Challenge.
• Unlock exclusive 30-Day Mindset Merch—available only to participants.

services
services
services
services services
Get your tickets for the 30-Day Challenge: Starting Nov. 10th
03
Testimonial

Stories from the Development Club

For 8 years, I’ve hosted meetups unlocking the power of the mind. Now, for the first time, join my online Challenge from anywhere in the world—grow, connect, and boost your confidence!

Hear from them

Dan was such an amazing host. Had such a great conversation with him and the group

5.0
Anonymous

MasterCard

Hear from them

This is the event that I like to go to the most, thanks to Dan...for making everyone feel inclusive and ensuring they have a great time

5.0
Anonymous

Mitsubishi

quete

Hear from them

Was as described. Engaging, Made an impact, Inclusive attendees, Met new people, Welcoming host

5.0
Ramon, V.

Pizza Hut

04
The Development Club

Our Latest In-Person Events

We meet in the Greater Halifax area during the summer months — to discuss mindset, spirituality and financial literacy. Your tribe matters and connecting with a group of like-minded individuals makes a difference.

The Decks October

The Pint

October

The Decks September

The Decks

September

Halifax Beer Garden August

Halifax Beer Garden

August

05
Pricing

30-Day Challenge Pricing

You will have unlimited access to this version 1.0 until we update to our next version.

Start Date:
November 10th

$100

$15 USD

/ticket

30 days to push past doubt, harness the placebo effect, and transform your mindset.

What’s Included:
  • Daily guided videos to build momentum
  • Group setting for increased accountability
  • Tools to break self-imposed limits
  • Mindset techniques for lasting transformation
  • 30-Day Money Back Guarantee
I Want To Join!
Ticket Image
06
FAQs

Frequently asked questions

Tailored strategies to transform your mindset in 30 days.

A guided program designed to help you transform your mindset in just 30 days through visualization, affirmations, and auto-hypnosis techniques.

Anyone who wants to gain clarity, increase focus, and develop a strong mindset. No prior experience with meditation or self-development is required.

Nope! All videos are pre-recorded. You can watch them anytime, although we recommend doing your visualization first thing in the morning for best results and watch the daily video right afterwards to start your day.

No worries. All content is accessible anytime, so you can catch up and continue your progress.

The first challenge is fully automated, but you will receive daily video guidance and two text reminders per day to help you stay accountable.

• 14 days of visualization practice
• Affirmation layering from day 14–30
• Auto-hypnosis guidance starting day 21
• Two downloadable MP3 audio tracks
• Daily text reminders with quotes and video links
• Exclusive 30-Day Mindset Challenge merch

Yes! You can ask questions and receive support in our private Facebook group.

Yes! There’s a 30-day money-back guarantee if you feel the challenge wasn’t worth your investment.

Just a smartphone, tablet, or computer, headphones for audio exercises, and a willingness to commit to 30 days.

Exclusive Early Access: $15
This first 30-Day Mindset Challenge is being offered at a special, heavily discounted price of $15 USD—but it’s not open to the public yet. It’s only for members of the Development Club and anyone they’d like to invite—friends, family, or colleagues. Think of this as our in-house trial run: you’ll help us shape the challenge, give feedback, and provide testimonials. Once we fine-tune everything, the public launch will be priced between $100–$150 USD. Get in now, experience the full 30-day transformation, and be part of our first exclusive group!